Last December 2012, Apple released the all new iPad mini in response to the increasing rise of its competitors – Google Nexus 7 and Kindle Fire by Amazon. A month after, the iPad mini vaulted to the top of the market where its usage grew to about 50 percent faster compared to the Kindle Fire – this was confirmed by the Millenial after the successful launch of Kindle Fire.
Based on current reviews, the iPad mini is thinner and lighter than its main rivals boasting a bigger screen measuring a 7.9 inch width with rounded or ‘chamfered’ edges where its design cues from the iPhone 5. The iPad mini home screen even offers space for 26 apps – 20 on the main screen. The iPad mini is also quite handy outdoors and indoors with a weighty feel of 308g giving it a well-built industrial quality. It’s light enough to hold for extended periods of time, but tough when it drops compared to the Nexus 7 and the Kindle Fire HD.
Having a 200mm X 7.2 deep X 134.7 wide, the iPad mini is so compact that browsing contents while on the go is nicer because of its surface area plus it comfortably fits in a back pocket – perfect for handbags and manbags.
Though the iPad mini fetches a £269 price tag, which is quite steep for frugal shoppers, many still believe in the robust power and the vast apps added in the iPad franchise that keeps Apple users captivated in the frenzy. The color and contrast of the iPad mini is also comparable to the iPad 2 though it lacks 2 inches square of backlit display that makes reading less tiresome on the eyes.