Kia Quoris Coming to the US in 2014
Kia Quoris, the sister model of Hyundai Equus will be available in the US showrooms next year. In the last decade, the South Korean Kia made huge steps forward in terms of design and build quality. They started with small, cheap, but solidly built cars, and people started to buy Kias. Now it is time for them to move up the ladder: the Kia Quoris wants to be a competitor to BMW and the like.
When we look at the technical specs, the Kia Quoris (just like its sister model, the Hyundai Equus) has just about everything to be an interesting alternative to the German luxury. It is a rear-drive sedan stretching more than five meters, with Hyundai’s 330 horsepower direct-injection 3.8-liter V6 under the bonnet. The automatic transmission has eight speeds, more than this mighty engine really needs.
From the official pictures we can tell that the interior looks to be on par with most premium saloons. It is packed with gadgets, but not outstanding in any way. The body has nicely crafted flowing lines, but its front end is not very fortunate: the front grille resembles too much with a BMW. Copying the distinctive features of other brands might be a widely accepted thing in China, but in the United States people looking for a premium sedan are certainly looking for something with more character.
With a price tag between $50,000 and $70,000, the Kia Quoris is considerably cheaper than a BMW, Mercedes, or Audi. On the other hand, it is clear that buyers in this segment are looking for prestige, not discount prices. This might be the reason why the Hyundai Equus is not a huge sales success in the US, and it is unlikely that the Kia Quoris will do better. Anyway, watch out for Kia: this car manufacturer learns really fast, and their next model will be certainly much more interesting.