Opel Adam: new colors presented by toys
Opel chose a very non-traditional approach in presenting new colors of the model Adam. They took pictures of car models in 1:43 scale accompanied by small toy figures in a corresponding size.
Not only the presentation is non-traditional – aslo the color naming is a bit weird: Silverwalker, Pink-Kong, M. Darkside, Let it Blue and Dancing Green. For the 2014 model year there are 16 colors available and three types of interior design.