Opel Adam: new colors presented by toys

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Opel chose a very non-traditional approach in presenting new colors of the model Adam. They took pictures of car models in 1:43 scale accompanied by small toy figures in a corresponding size.

Not only the presentation is non-traditional – aslo the color naming is a bit weird: Silverwalker, Pink-Kong, M. Darkside, Let it Blue and Dancing Green. For the 2014 model year there are 16 colors available and three types of interior design.

Opel Adam toys photoshoot (1)

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Opel Adam toys photoshoot (12)

Opel Adam toys photoshoot (11)

Opel Adam toys photoshoot (10)

Opel Adam toys photoshoot (9)

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Opel Adam toys photoshoot (4)

Opel Adam toys photoshoot (3)

Opel Adam toys photoshoot (2)